University admissions departments are adjusting their strategies. Universities are creating new, unique programs to appeal to a new type of student. What should the libraries do? This session will help define Gen Z (or the iGen) -- their attributes, expectations, and familiarity with research and technology; and help library leaders explore service and collaboration possibilities on their campuses to best serve this new generation of student. With distinctly different motivations and priorities than their predecessors, Millennials, Gen Z is marked by diversity, privacy, anxiety, entrepreneurship, and more. By surveying literature from both the private and academic sectors, I will paint a picture of Gen Z, as well as note its critics. This information will lead into a discussion about where this posits the library as a point of service as well as a collaborating member of campus. Ideas range from how we utilize and recognize our student workers to supplying fifth-year internships, from promoting other offices and services on campus to privacy workshops for students and staff.